Product Review | Benefit Roller Lash Mascara

Monday, February 23, 2015

Benefit is coming out with a new mascara. If you're like me, and mascara is your drug, you won't care that you've just recently bough 15 new mascaras to try out and you really don't need one more. And my guess is, if you love the They're Real mascara, you're gonna be tempted to run out and get this one too. I mean it's Benefit! A new mascara? It must be great! Plus their marketing team knows what's up; the concepts, the ads the packaging, it sucks you right in. BUT WAIT!

As a VIB Rouge, you sometimes get the opportunity to get "deluxe samples" including soon to be launched products (you receive a promo code by email and you need to spend a certain amount).
a picture of Benefit Roller Lash Mascara (sample packaging)
a picture of Benefit Roller Lash Mascara (sample packaging)
The Roller Lash Mascara ($24/29$C) comes out this Friday February 27th.

I was soooo excited to try this out. My biggest problem when it comes to mascara is their ability to hold a curl! I usually have to re-curl after I've applied mascara (which is terrible for your lashes, I did NOT tell you to do that) because they're often too weighed down at first. So when I read : "with a brush that’s designed to grab and lift lashes for a super-curling effect, it’s perfect for all types—including short and straight lashes" I was sold and wanted to buy it right away. Luckily I got to test it before it's release, and for free!

Welp, this mascara was kind of a fail for me, and quite frankly I don't know what went wrong. It's not BAD, but from the creators of They're Real (my second favorite high end mascara), I guess my standards are pretty high.
a picture of lashes before and after one coat of Benefit Roller Lash mascara
Before & After : One coat
a picture of lashes with 2 coats of Benefit Roller Lash mascara and then recurled and brushed through
Top : Two coats // Bottom : Two coats, re-curled & brushed through
If you see the before and after pictures, you'll just see that it does lengthen and separates the lashes, but it also clumps and doesn't add much volume. As for the curl? Considering it's the whole concept, I didn't feel that was a great selling point with this one...I did end up re-curling after two coats and going in with a brush to remove clumps.  The end results are actually pretty nice, but it takes A LOT of work...Why bother? Beyond that, the "clean ups" were easy and end of the day removal was no trouble either. Still; no love, no hate. Plus, I've recently had major luck with some drugstore options, and they all performed way better than this...You can check them out HERE

Also note the formula is VERY wet, and the brush is the rubbery kind and on the slimmer side. I usually prefer drier formulas and bigger brushes, but I have had some luck with alternates...If those are things you usually look for in a mascara, you might like this one.
a picture of Benefit Roller Lash mascara
a picture close up of the brush from Benefit Roller Lash mascara

Bottom line : I will NOT be purchasing the full size, and I would recommend you guys test it out before shelling out the money. 

Will you guys still be getting your hands on this mascara? If you do, let us know how it performed on you!

Talk to you soon,



  1. Rachel mylittlebeautybook.comFebruary 26, 2015 at 1:56 AM

    totally agree with you on the review! so many better drugstore options.

  2. It also feels heavy on the lashes? Maybe cause I had to work it in so much but I think it's the first time I was very aware I had mascara on... Do you have a favorite drugstore mascara? PS: Think I might be getting the wet brush cause of you now!! haha

  3. hah thats awsome and Yes! I hate how it feels. My favorite one at the moment is the Loreal Paris Voluminous Miss Manga Mascara, but I need to get my hands on the Maybelline Lash Sensational Mascara. I saw that was your highest rated one on your Mascara Showdown post. Can't wait to try it. Is that your current favorite?